With a career that spans decades in the media and entertainment industries, Mike Soutar is a multifaceted leader whose roles have evolved from a teenage trainee journalist to a recognised investor, advisor, and media powerhouse. Known widely as one of LinkedIn’s “Top Voices,” Mike has built an impressive portfolio, with leadership positions in fields from technology and data analytics to the arts and institutional finance. He co-founded Shortlist Media, one of the fastest-growing media companies of the early 2000s, where he served as CEO and guided the company’s rise to an award-winning, 180-strong organisation.
But for many, Mike Soutar is a familiar face thanks to his role on BBC One’s The Apprentice, where he has become an integral part of the show’s high-stakes interview panel since 2011. In this exclusive interview, Mike shares his unique journey, insights into his time on The Apprentice, and the advice he received from Lord Sugar himself.
Mike Soutar Interview | Lifestyle Pocket Guide
Mike, thank you for joining us. Let’s start from the beginning – how did your journey to becoming an interviewer on The Apprentice begin?
It all started with a phone call at my desk in October 2010. I was CEO of Shortlist Media at the time, and we’d just hosted the production team from The Apprentice, who were filming a task at our offices. The call was from Mark Saben, the Series Editor of The Apprentice, asking, “What are you doing tomorrow at lunchtime?” As it turned out, Lord Sugar wanted to meet me. It was unexpected, and honestly, quite nerve-wracking.
What was that first meeting with Lord Sugar like?
Meeting Lord Sugar was surreal. I remember feeling a bit nervous because of his reputation and the aura he carries. I had this idea that he might propose launching a business magazine together since we were quite a prominent media company in the UK then. But instead, he had something completely different in mind. He shared that Season 7 of The Apprentice would mark a change – rather than a salaried role, the prize would be a £250,000 investment in the winner’s business idea. He was looking to refresh his interview panel and wanted entrepreneurs alongside industry legends like Claude Littner, Linda Plant and Margaret Mountford. When he asked if I’d be interested, I immediately said yes!
Linda Plant and Mike Soutar | BBC The Apprentice
And just like that, you were on board! How did you feel taking on this new role?
I was thrilled but also aware of the responsibility. The interview panel has always been a key part of The Apprentice, and joining as one of the gatekeepers to Lord Sugar’s investment was no small thing. Just before my first interview with “Jedi” Jim Eastwood, Lord Sugar gave me two invaluable pieces of advice: “This is your room. You set the rules.” And “Don’t let them get away with anything, Mike.” Those words have shaped my approach ever since.
You’ve done over 50 interviews on the show now. What have you found most rewarding about the process?
It’s been incredibly rewarding to see the determination and creativity of the candidates. They’re often under intense pressure, and while I don’t go easy on them, I admire their drive and commitment. The process itself is always unpredictable and keeps me on my toes, which is something I enjoy. Each season brings fresh talent and new business ideas, so it never feels repetitive.
Mike Soutar
Your background is so diverse, from media to board-level roles in sports and the arts. How do these experiences influence your perspective as an interviewer?
Having worked across various sectors – from launching startups to board roles in non-profits like Comic Relief and the Scottish Rugby Union – I think I bring a balanced, practical perspective to the interviews. I’ve learned that no matter the field, the fundamentals of resilience, adaptability, and resourcefulness remain the same. I try to gauge these qualities in each candidate to see if they truly have what it takes to succeed with Lord Sugar’s backing.
For aspiring entrepreneurs, what would you say are the keys to making a lasting impact in any industry?
First, resilience. Building something meaningful isn’t easy, and you’ll face setbacks. Second, listen to advice – but only from people you trust and who understand your vision. And lastly, don’t lose your sense of curiosity. Industries evolve, technology shifts, and those who are willing to adapt are the ones who stay relevant. That’s something I’ve tried to embody throughout my career.
What does being a LinkedIn “Top Voice” mean to you?
It’s an honour, really. LinkedIn has given me a platform to share insights from my journey and connect with people across industries. I’m passionate about mentoring and advising the next generation, and LinkedIn enables me to do that on a global scale. It’s gratifying to know that sharing my experiences might help others in some way.
Finally, looking back on your career, what moments stand out as the most pivotal?
Founding Shortlist Media was certainly one. But, surprisingly, my journey with The Apprentice has been a huge highlight. It’s something I never could have anticipated but has been immensely rewarding. It’s a privilege to contribute to the show, and Lord Sugar’s advice – “Don’t let them get away with anything” – will always stay with me.
A huge thanks to Mike for sharing his inspiring journey and insights with us. His story is a testament to resilience, adaptability, and the power of embracing new opportunities. Be sure to follow Mike on LinkedIn for more valuable advice and updates from a true industry leader.